Stories for brands, built frame by frame.
AI Producer · Creative Director · Editor · Cinematographer
Sephora — Danone — The Tonight Show — Fearless Records — Children's Miracle Network — Nature's Ultra — Dented Brick Distillery — Wasatch Academy — Megalopolis Toys
I'm Moises Lemus — a Salt Lake City–based producer and director with over a decade of experience turning ideas into films that move people and grow brands.
I got my start interning on Sister Wives, produced on the feature film Chick Magnets, and went on to found Salty Block Pictures, specializing in branding films, product campaigns, and documentary work for marketing agencies and national brands.
Today my work includes AI video production — I use generative tools the same way I use a camera or an edit bay: as craft in service of story. That means previsualization, shots that would otherwise be out of budget, campaign-ready social and UGC-style content, and entire pieces built frame by frame. Same eye, same standards, new instrument.
Two feature films, dozens of shorts, and 100+ production sets later, I move comfortably between the creative and the logistical side of any project — concept development, art direction, cinematography, editorial, and platform strategy. Whatever the role — creative director, producer, editor, DP — I help take work from idea to screen.